{"title":"LOCOS Hat Drop","description":"\u003cp\u003eThe trucker hat is one of the most familiar silhouettes in American style—functional, unpretentious and everywhere. The LOCOS hat drop is a reinterpretation of that common object, rebuilt through the lens the CALIFORNIA LOCOS aesthetic. This collection is anchored by our take on the classic trucker, available in three entry level caps, alongside five premium hats defined by elevated materials and precise construction all designed by Loco Dave Tourjé to loosely represent each of the 5 Locos in subtle ways.\u003c\/p\u003e\n\u003cp\u003eEvery piece in our premium collection elevates the form through contrast, material and intention, pairing English wool with high-end leathers, premium denims and solid silver hardware to create something that feels both rooted and elevated.\u003c\/p\u003e\n\u003cp\u003eThis launch also marks a limited collaboration with Abraham and Joshua Paskowitz, reflecting and joining with the legacy of a renowned surfing family whose influence is woven into the culture of the West Coast. The result is a collection that blends quality craftsmanship with heritage, where workwear meets coastline, and a classic everyday staple is elevated into something more refined.\u003c\/p\u003e","products":[{"product_id":"west-coast","title":"West Coast","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe West Coast redefines the classic trucker through contrast, texture and elevated fabrics. Distressed lamb leather shapes the bill with a soft, broken-in feel, while a crisp black English wool front panel keeps the silhouette sharp and refined.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe CALIFORNIA LOCOS logo is precisely embroidered against the wool, adding depth, texture and subtle contrast to the piece. Heavyweight premium black denim builds out the back panels for added depth and structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinished with a matching distressed leather strap, solid silver buckle and a custom solid silver cap button debossed with the LOCOS “L” logo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Distressed lamb leather bill\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Black English wool front panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Heavyweight premium black denim back panels\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Embroidered CALIFORNIA LOCOS logo\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Matching distressed leather strap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Solid silver buckle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom solid silver LOCOS “L” cap button\u003c\/span\u003e\u003c\/p\u003e","brand":"CALIFORNIA LOCOS","offers":[{"title":"Default Title","offer_id":45121174962358,"sku":"10172","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/8959\/4294\/files\/DSC01095.jpg?v=1779403754"},{"product_id":"blue-collar","title":"Blue Collar","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA refined take on the classic trucker, the Blue Collar draws inspiration from workwear while elevating the silhouette through premium materials and precise detailing. A tan suede bill creates a softer, broken-in foundation, balancing rugged character with a distinctly elevated feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe front panel is constructed from crisp white English wool and finished with the original CALIFORNIA LOCOS logo colors in precise embroidery for a clean, high-contrast finish. Stone-washed blue denim shapes the back panels, bringing texture, depth and a worn-in workwear sensibility to the piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinished with a matching suede strap, solid silver buckle and a custom solid silver cap button featuring the debossed LOCOS “L” logo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Tan suede bill\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• White English wool front panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Stone-washed blue denim back panels\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Original CALIFORNIA LOCOS logo embroidery\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Matching suede strap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Solid silver buckle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom solid silver LOCOS “L” cap button\u003c\/span\u003e\u003c\/p\u003e","brand":"CALIFORNIA LOCOS","offers":[{"title":"Default Title","offer_id":45121175748790,"sku":"10171","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/8959\/4294\/files\/DSC01146.jpg?v=1779404083"},{"product_id":"bruiser","title":"Bruiser","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Bruiser is built around a solid black lamb leather bill, delivering a smooth, heavyweight feel with a refined edge. A deep blue English wool front panel is finished with precise all-black CALIFORNIA LOCOS embroidery, creating subtle tonal depth and understated contrast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDistressed premium black denim forms the back panels, adding texture and a worn-in edge. The result is a trucker silhouette that feels both understated and bold.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinished with a matching leather strap, solid silver buckle and a custom solid silver cap button featuring the debossed LOCOS “L” logo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Black lamb leather bill\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Deep blue English wool front panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Distressed premium black denim back panels\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Embroidered CALIFORNIA LOCOS logo\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Matching leather strap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Solid silver buckle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom solid silver LOCOS “L” cap button\u003c\/span\u003e\u003c\/p\u003e","brand":"CALIFORNIA LOCOS","offers":[{"title":"Default Title","offer_id":45121185677494,"sku":"10170","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/8959\/4294\/files\/DSC01074.jpg?v=1779403518"},{"product_id":"golden-sun","title":"Golden Sun","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Golden Son doesn’t shy away from color. A vibrant yellow lamb leather bill sets the tone, paired with a custom-dyed blue English wool front panel finished with precise all-yellow CALIFORNIA LOCOS embroidery for a sharp visual contrast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCustom-dyed distressed yellow denim carries the palette through the back panels, adding richness, texture and character unique to the piece. The result is a trucker silhouette that feels bold yet elevated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinished with a matching leather strap, solid silver buckle and a custom solid silver cap button debossed with the LOCOS “L” logo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Yellow lamb leather bill\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom-dyed blue English wool front panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom distressed yellow denim back panels\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Embroidered CALIFORNIA LOCOS logo\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Matching leather strap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Solid silver buckle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom solid silver LOCOS “L” cap button\u003c\/span\u003e\u003c\/p\u003e","brand":"CALIFORNIA LOCOS","offers":[{"title":"Default Title","offer_id":45121185185974,"sku":"10169","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/8959\/4294\/files\/DSC01173.jpg?v=1779404295"},{"product_id":"la-sun","title":"LA Sun","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LA Sun reinterprets the classic trucker silhouette through a bold mix of material, color and craftsmanship. A vibrant orange lamb leather bill delivers a bright, elevated foundation with a distinctly premium feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eRich purple English wool forms the front panel, finished with precise all-orange CALIFORNIA LOCOS embroidery for a striking tonal contrast. Custom-dyed distressed purple denim wraps the back panels, adding texture, depth and a worn-in character unique to the piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFinished with a matching leather strap, solid silver buckle and a custom solid silver cap button featuring the debossed LOCOS “L” logo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Orange lamb leather bill\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Purple English wool front panel\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom distressed purple denim back panels\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Embroidered CALIFORNIA LOCOS logo\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Matching leather strap\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Solid silver buckle\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Custom solid silver LOCOS “L” cap button\u003c\/span\u003e\u003c\/p\u003e","brand":"CALIFORNIA LOCOS","offers":[{"title":"Default Title","offer_id":45121184432310,"sku":"10168","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/8959\/4294\/files\/DSC01123.jpg?v=1779403268"},{"product_id":"locos-hat","title":"LOCOS Cap","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe LOCOS Cap is our reinterpretation of the classic trucker hat, one of the most recognizable silhouettes in American style, rebuilt through the lens of the CALIFORNIA LOCOS aesthetic. Blending West Coast iconography with everyday wearability, the collection strips the form back to its essentials while elevating it through proportion and detail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt on a structured trucker silhouette with breathable mesh backing and a classic snapback closure, each cap features an embroidered CALIFORNIA LOCOS patch that merges surf, skate, street and workwear influences into a single graphic identity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned to be worn daily, the LOCOS Cap is straightforward in form but reframed through the world of CALIFORNIA LOCOS.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in three colorways — Black, Blue and Pink — the collection balances simplicity with bold visual character, creating a hat that feels equally rooted in vintage Americana and contemporary West Coast culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Structured trucker silhouette\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Breathable mesh backing\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Embroidered CALIFORNIA LOCOS patch\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Snapback closure\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Available in Black, Blue and Pink\u003c\/span\u003e\u003c\/p\u003e","brand":"CALIFORNIA LOCOS","offers":[{"title":"Black","offer_id":45121203601590,"sku":"10165","price":44.0,"currency_code":"USD","in_stock":false},{"title":"Pink","offer_id":45121203634358,"sku":"10166","price":44.0,"currency_code":"USD","in_stock":false},{"title":"Blue","offer_id":45121203667126,"sku":"10167","price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0583\/8959\/4294\/files\/DSC01269_365ebb0a-5de2-48e2-b00c-b400da883889.jpg?v=1779404502"}],"url":"https:\/\/shop.californialocos.com\/collections\/locos-hat-drop.oembed","provider":"CALIFORNIA LOCOS","version":"1.0","type":"link"}